In this digital age, having an online presence is essential for your business to thrive and stand out from your competitors. Search Engine Optimization (SEO) helps you to establish an online presence, which attracts more customers and improves your visibility in search engines like Google. We came up with 7 best SEO strategies to rank your business website.

Whether you are a start-up or own a large corporation, implementing the right SEO strategies is the key to rank your website higher than others and potentially securing more customers. For those looking to make an impact in competitive markets, partnering with an experienced SEO Agency Manchester can be a game-changer.

Let’s move on to the 7 best SEO strategies in order to rank your business website and make your online presence known.

Uncertain about where to begin? Let us discuss seven strategies that are worthwhile to try.

Choose Relevant Keywords

Are you familiar with keywords? Don’t worry, we’ll explain it real quick.

Keywords is basically the word that you use in your website content in order to improve your search engine ranking for those words and to make customers find you easily.

Choosing the right keywords gets your website a higher ranking, but if you are in a larger saturated market or even you want to be known locally you are required to use words that make your customer think you are the obvious choice.

For example, if you own a digital marketing agency and you probably won’t appear in the top searches for keywords “SEO agency”. However, you are more likely to appear on top for terms like “SEO Agency in Manchester.” 

It takes a little research on keywords to choose the right ones. Start by thinking about the pertinent keywords that your target market is most likely to use in connection with your small business. Give as much detail as you are able to.

There are many websites that can help you with keywords research like Ahrefs, Google Keyword Planning and Mangools.

Make Voice Search Optimised

According to a report, 58% of customers use voice search to find a local business online. 

As the world advances in technology and voice search is relatively convenient for older people, it shouldn’t be overlooked and definitely there should be a strategy to get your website to appear for voice searches.

Go to answerthepublic.com and write the keywords related to your niche, it will provide you with all the necessary questions relating to your space.

If you add content targeting those particular questions and be thorough about it, you’ll definitely see an increased traffic on your website due to voice search optimization.

Make Your Google Business Profile More Optimal

Search engines, like Google, have a vested interest in providing users with the most pertinent search results. You will rank higher if your keywords are more relevant to your target audience.

Not only should your website be optimised for local search results, but your Google Business Profile should also follow this criteria. For small business owners online, your Google Business Profile can make all the difference.

Majority of the customers are confused and they want to choose a business which appears to be authentic. Your business profile is where you’ll provide your contact number, location, company hours, feedback, images of your office or product, etc. 

Optimising your google profile and providing authentic information will attract more customers and eventually increase your website traffic.

Create Blogs and Post Regularly

Everyone is familiar with the phrase “Consistency is the key to success”, right?

Priming blog content for your small business’s SEO involves several considerations, but the work is definitely worth it and it also keeps you engaged with your regular customers.

A blog is the ideal venue for regularly adding keywords that increase your website’s relevancy. By establishing yourself as a trustworthy information source, regular blogging also helps you to develop long-term relationships with your clients. 

Set a goal to write a blog entry every week, every two weeks, or more frequently as it suits you. All you need to do is be consistent and set out to have your blog entries appear in local search results.

Improve Site Speed

The market is evolving more quickly than before. Just as search engines anticipate speed, so do your consumers.

You’ve lost the customer if a page loads slowly enough. Similarly, because it takes too long, slow loading times discourage search engines from indexing all of the pertinent content on your small company website.

PageSpeed Insights and Ubersuggest are a few websites that you can use to check the load speeds of your pages. You may make a lot of improvements if your load speed is too slow. These choices can include things like reducing server response time bottlenecks, optimising images for the web, and more. To determine which choice is best for you, do some study.

Create a Mobile Friendly Website

Mobile phones are now part of our lives and we couldn’t be wrong if we proclaim that everything is accessible through mobile phones.

Majority of the users will search your business on their mobile phones and thus, you should make a responsive website that has no inconvenience. If your website will not look good, that might be a huge problem for you as the customer will probably not be able to surf it.

As discussed before, your site speed should be fast and it should load pages faster in order to make it more convenient for the users.

Prioritize Backlinks

So, in building the authority of your site and rankings on search engines, prioritising backlinks is very important. 

Search engines read backlinks from other high-authority sites as a signal that your content is valuable and reliable. Instead, work on building those higher-quality links from relevant, authoritative websites. 

You can do this through guest blogging, partnerships or making things as cool and as link worthy that people can’t help sharing. 

Quality is everything and not to mention incredibly powerful— great backlinks on relevant websites can help provide crawled links, validating the site’s credibility and thus boosting positioning within search results.

Conclusion

These seven SEO strategies can help get your site ranking higher and in front of the right audience. Keep in mind that SEO is not a one-time activity rather an on-going process and it needs experts to keep taking care of your website. If you’re not cumdent in your own approach to optimising online visibility, team up with an established SEO Agency in Manchester that will assist guide and drive your business towards the success it deserves