Popcorns are one of those products that are public darlings. In fact, they are the most consumed snack in the US, with Americans eating 17 billion quarts of popcorn every year. This shows a huge demand for these little grains. To counter this market need, hundreds of popcorn industries exist with novel creations and innovative ideas.

To ensure success in this niche, you need to think something different. This is where you can utilise custom popcorn boxes. But how do you make your packaging stand out? This article will take you through different ideas and notions, helping you effectively grab this market while capitalizing on a large potential market.

How to Craft a Winning Custom Popcorn Bag?

Making a winning popcorn box is not purely luck; rather, it depends on thorough market research and following the trends set by the buyers. The following are some of the ways that you can prepare market-leading popcorn packaging:

1. Unique and Eye-Catching Designs

This is probably one of the best approaches to taking the market lead with custom popcorn boxes. Unique and eye-catching designs mean that your boxes are presented with styles that no one out there is offering, and they are also good enough to satisfy the shoppers.

However, to ensure that your designs are worthy enough to adapt and can impress the users, you need to perform proper market research. Look closely at the type of items and packaging with which the users are engaging. Find out their buying trends and, most crucially, what kind of design patterns they are following.

Once you are quite confident in the selection of your design, it is time to implement it. There are two ways that you can carry out this deed:

Printing

The printing tech is used to transfer your design to the surface of the boxes. With the help of thoughtful color choices and the right patterns, you can elevate the look of your custom popcorn packaging. The most common types of printing are mentioned below:

• Digital printing: This is the most commonly employed type. Digital printing is preferred when you want to shift your design on the box without investing too much. This type is also pocket-friendly, even letting you print a small batch of less than 500 boxes. Brands prefer it for thematic and event-based boxes to quickly enter the market without putting a huge dent in your budget.
• Offset printing: Another type, offset printing is used when you want durable and long-lasting results. However, this type could be costly; hence, only preferred for a large batch. Offset yields outputs in CMYK or PMS format, which allows brands to make a color selection of their own will.
• Screen printing: Another type that can produce really great colors, screen printing is selected when you want durable outputs like offset ones and don’t want to spend too much. This type utilizes a screen and stencil to make patterns. However, it is very time-consuming as everything is done manually.

Final Touches

To double the magic produced by printing, you can take the help of final touches. These types band the final nail in the coffin while making your boxes highly engaging for the users. You can opt for the following types:

Lamination: This is the process of wrapping your boxes with a single clear plastic sheet. This makes your boxes look more professional. On top of that, lamination also protects them from smudges, scratches, and fingerprints, doubling the durability aspect of the packaging.

Coating: Coating involves the use of liquid painting on the boxes, which is sprayed under the effect of heat or UV. Gloss coating gives a reflective look to your boxes. On the other hand, matte coating offers a dull and sophisticated look. Finally, soft touch coating is employed for a velvety and tactile feel.

Specialty touches: These include embossing and debossing. Embossing refers to the raised patterns. On the other hand, debossing is defined as the regressed designs on the surface of custom popcorn packaging. The purpose of both types is to tactically engage the buyers.

2. Material Quality

When it comes to impressing the customer and market, the role of material quality can’t be ignored. So what does the material quality mean? This refers to the use of stock that is not good enough to protect your items but also engaging enough to grab the attention of the users. Explaining further, a high-quality material feels premium when it comes into the hands of the buyers, and they will appreciate the brand.

Cardboard is the common stock for custom popcorn boxes. It is made of paper pulp, which makes it a green option. Further, it is also cheap and allows a wide variety of customization. Alternatively, you can use paperboard, which is selected when you want a lightweight stock. Finally, another common choice of brands is Kraft. This material is the most sustainable and is also very customizable.

3. Unorthodox Shapes

Adding unique shapes to the packaging lineup is another way to attract the attention of the users. Imagine that your boxes are being picked or engaged more than the others, all thanks to a distinct style. Most of the packaging comes usually in square and rectangular shapes. At this point, if you can add a touch that is slightly out of the line, this will make a difference. For example, try adding custom pyramid boxes or custom gable boxes. These are a few of the instances where your packaging would look different from others, making you the king of the shelves.

Apart from the shapes, you can even think outside the box and come up with your own styles. Think about creating trending movie-themed boxes. Or you can even craft seasonal shapes like Halloween or Valentine’s Day. Further, you can even collaborate with any celebrity and product limited edition. Such boxes will bring in FOMO, creating urgency and will encourage impulsive buying.

5. Functional Features

Functional features are little touches that can really make your packaging more practical. They add a touch of convenience for the users. Having these add-ons in your popcorn boxes shows that you care for the users, building trust and authority.

The most notable example here is the QR codes. These are the scannable patterns that serve multiple purposes. You can either link them with your social media pages, getting an online audience. Or you can add a BTS video or share your brand’s story. Another thing that you can do here is to go with die-cut windows. These cuts give a glimpse of the items to the users, intriguing curiosity.

5. Cost Effective

Well, this aspect could be the leading reason for making your popcorn boxes the star of the night. Offering cheap items is always lucrative and appealing to the users. To leverage this aspect, you can order custom popcorn boxes at wholesale rates. Ordering in bulk also offers discounts, which is another wise approach to saving costs.

To get your boxes at cheap rates, you can contact Packaging Mania. We offer free design support to ensure that you can discuss everything with our experts to get well-versed in boxes. On top of that, ordering with us will give you up to 30% off as well as complimentary shipping to anywhere in the US.