One of the key sources of website visitors, qualified leads, and fresh consumers still is organic Google traffic. This holds also true for Bitcoin businesses. Following Cryptocurrency SEO best practices therefore helps most Bitcoin companies significantly draw in new possible clients.

This detailed cryptocurrency SEO guide will teach you how to Google your Bitcoin brand’s website to boost your traffic from natural search.

Analyze Where You’re at With Your SEO

Before you start doing keyword research or writing blog content to improve your Google rankings, you need to assess where you are currently in terms of SEO.

The presence of a well-built website and keyword-optimized content is key in making sure that you rank high in search engines. By carrying out an analysis of your web presence, you gain an understanding of what you need to improve, add, or even do away with.

Essential things that you would need to look at when analyzing the current performance of your website include:

1. Your present Google and other search engine ratings. This will provide your SEO work a basis. Just typing a term connected to your Bitcoin company can help you do this. For a Bitcoin gaming company, “Top Bitcoin Games,” for an exchange, “Bitcoin Exchanges,” and so on.
2. Check the ranking of your website relative to your present rivals. The performance of your rivals: Their websites feature what sort of material? Where on search engines do they rank?
3. If any, assess the present material on your website. The material on your website is how? From an information standpoint, are they current? Has anyone enhanced their SEO? In your articles, do the headers and subheads match? Do you have to search terms to update your headers, or are they based on the keywords you discovered when you first started to blog?
4. Examining your URLs and Meta Descriptions Your URLs must be optimized if search engines are to reach your content pages. The meta descriptions ought to include the keywords your product needs for ranking.

Content marketing analytics solutions enable you to examine the several facets of the SEO of your website, so assisting you with this study. These cover Ahrefs, SemRush, Mozpro, Google Search Console, and more.

Research Keyword Opportunities

Keywords are words or phrases that your target audience(s) type into search engines when researching a particular topic or looking for a certain product/service.

In SEO, these keywords are important in helping a site rank. This is because search bots on search engines such as Google use these words as a ‘signal’ to answer questions your users may ask. Knowing which keywords your consumers look for can thus help you to determine the type of material to produce to meet their urgent questions.

Regarding keyword research, it is imperative to choose terms relevant to your material that have enough search traffic but aren’t overly competitive.

Short-Tail Keywords

Short-tail keywords, often known as “head terms,” are search phrases with only one or two words. Because these keywords are short, they are less specific than searches that include numerous comments or more words.

When people determine what to do or what to buy or use, they frequently search for both types of keywords on search engines like Google.

Some short-tail keyword examples that would work for a Bitcoin startup may include “Bitcoin wallet,” “Bitcoin app,” and “Lightning Network.”

Long-Tail Keywords

Long-tail keywords are phrases that have more than one or two words. They’re more targeted than a short-tail keyword and are not as broad. You may not be able to get or receive as much search traffic with this phrase, but the traffic you will eventually get will be more relevant and the type of traffic you want.

We usually see that long-tail keywords have considerably less traffic than short-tail terms when it comes to search volume. On the other hand, this long-tail term will assist you in driving more relevant “ready-to-take-action” traffic to your site.

When someone is looking for something unique to their needs, the search phrase tends to be more specific, and as the searches become more precise, the competition intensity decreases.

Some examples of long-tail keywords for a Bitcoin startup may include ‘What is the best Bitcoin wallet in 2022’, ‘Are there any Bitcoin DeFi Apps?’, ‘Can I create a Bitcoin NFT,’ and more.

When you begin searching for both types of keywords, you will use keyword tools and software like Ahrefs, Google Keyword Planner, Semrush, Moz, and others.

Create a Content Roadmap Targeting Keywords

A content roadmap is a calendar with all the strategic material you intend to produce and publish spread over a designated period. This material is strategic since it aims both at your clients and the keywords you have found.

Using a content roadmap, you can monitor the materials you need to produce, your posting frequency, targeted keywords, and even the author of the material.

Having this at hand will also help you to avoid content duplication, be consistent in content creation and, in the long run, assist you in targeting upcoming keywords in the Bitcoin industry.

Content Creation Step 1: Pillar Pages (for the “Big Keywords”)

You should spend some time looking at the closely related keywords after you have found yours. After grouping the relevant keywords into little clusters, you may find which one holds them all together. That will assist you in determining your pillars.

Once you have chosen your content pillars, you can begin building pillar pages emphasizing these high-level keywords.

Targeting a specific short-tail keyword or group of short-tail keywords, a pillar page is a long-form content piece offering a thorough summary of a certain topic. Alternatively, given it has been search engine optimized, a product or service page can likewise serve as a pillar page.

For a Bitcoin wallet provider, some of the keywords customers would be looking for may include “most secure Bitcoin wallet” and “how to secure your wallet.” Here, the search aim is to discover how to protect their wallets and guarantee that their Bitcoin is safe. This can be one of the pillar pages/topics that you can plan to write.

The first article you share could include subheaders such as “What is a Bitcoin wallet,” “How to keep your Bitcoin wallet safe,” “How to store your seed phrase,” and so on. The pillar page should be long-form, giving you a chance to expound on each “subtopic,” which we look at next.

Content Creation Step 2: Create Subpages for Related Keywords

Once you have identified your pillar pages, you can now create subpages related to your pillar pages targeting long-tail keywords.

In this stage, you will create content that links back to the pillar pages. Subpages may be shorter but are focused on a specific aspect related to the pillar page.

For instance, in the example above where you identified “Securing your Bitcoin Wallet” as your pillar page, you proceed to write shorter blog posts such as “5 fool-proof ways to secure your seed phrase” or “3 Bitcoin wallet scams you should be aware of.”

The overall goal is to build out related subtopics that then link back to the main pillar page. This will show Google what your most important pages are that you would like them to rank. It also makes your site’s user experience easier for your customers and improves your site’s crawlability.

Build Backlinks

A backlink is a do-follow link from a website to any page or content of your own.

Backlinks in SEO help to establish the authority of your website in front of search engines. The likelihood that your site is an authority on a given subject increases with the more sites link to your pages. Better still are the websites linked to yours more credible?

Create excellent material and share it to guarantee backlinks—that is, to raise the possibility of other websites linking to yours.

Guest blogging on relevant websites is perhaps the most often used method to spread your material and get backlinks. For example, you could contribute thought leadership content to online Bitcoin publications and link back to your company website within the content. In most cases, the publication or blog will at least allow you a link in your author bio, if not even within the body of the text. The latter will help your website rank better.

Review Your SEO Performance Regularly

Reviewing your SEO performance helps you understand if and how your site is growing in keyword rankings. You can continuously review your performance by looking at key metrics and picking a timeframe – say every four weeks.

Some metrics you can measure during your review include your page’s ranking for a specific keyword, the number of keywords you are ranking for, the amount of organic search traffic received, your website’s domain authority, and the number of backlinks you have.

For SEO performance assessment, you can use tools like Ahrefs, SEMRush, Moz, and Google Analytics.